MacVoices #24050: TV+Talk – A Deep Dive Into Apple TV+ Strategy

Feb 11, 2024 | TV+ Talk

In this edition of TV+ Talk, Charlotte Henry and Chuck Joiner look at the strategies streaming services, Apple TV+ in particular, are using in choosing their programming. Sports, original content, major video franchises, and back catalogs are all in the mix as our viewing options and habits evolve. With only so much time to watch and so many dollars to pay, how are (and should) viewers choose? Charlotte and Chuck discuss their decisions.

Show Notes:

Chapters:

0:00:18 New Year Greetings and Catching Up
0:02:11 Importance of catalog vs. new content on streaming platforms
0:04:08 Comfort TV and the popularity of catalog shows
0:11:22 Shifting Viewing Habits: YouTube on Smart TVs
0:13:18 Apple TV+ vs. Other Platforms: Pros and Cons
0:16:33 Apple’s Documentary on Lionel Messi and MLS Coverage
0:19:49 Leveraging Resources: Investing in Expansion
0:20:36 Apple’s strategic position and the future of streaming services
0:23:13 Challenges of discoverability and awareness in streaming platforms
0:25:40 Apple’s unexpected success with the Lionel Messi documentary
0:26:29 The need for effective advertising and promotion of Apple TV Plus content
0:28:28 Noel Fielding and British Humor on Apple TV Plus
0:34:09 Apple’s Success in Awards Season
0:37:17 Killers of the Flower Moon’s Impressive Academy Award Nominations
0:42:53 Apple’s Potential Content for Vision Pro
0:44:37 Where to Find Chuck and Charlotte Online

Guests:

Charlotte Henry is a media junkie, covering how Apple is not just a revolutionary tech firm, but a revolutionary media firm. She is based in London, writes and broadcasts for various outlets, and is the author of Not Buying It, an examination of fake news. You can find her on her The Addition blog, her podcast, in her The Addition newsletter on substack, and on Twitter, Facebook, Instagram and TikTok.