The panel looks at Adobe’s past dominance, current challenges, and uncertain future as AI tools and lower-cost alternatives reshape the creative landscape. Chuck Joiner, David Ginsburg, Eric Bolden, Marty Jencius, Web Bixby, Jim Rea, and Jeff Gamet cover how generative AI, subscription fatigue, collaboration gaps, and competitors like Affinity, Canva, and Figma are changing who really needs Adobe services such as Creative Cloud, while reflecting on historical tech shifts and whether Adobe’s next chapter has already been written. A documentary recommendation wraps up this session.