MacVoices #25304: An Enterprise Discussion with Dan Jaenicke of MacPaw

Dec 4, 2025 | Interview

Our conversation with Dan Jaenicke, Director of B2B Strategy for MacPaw, starts out with how CleanMyMac for Business is evolving to serve SMB and enterprise customers. Dan discusses patch and policy management, security and compliance challenges, fast deployment with tools like Jamf, preserving a friendly Mac-native interface, and how customer feedback and a new Mac admin survey are shaping the future of the product.

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Show Notes:

Chapters:

[0:00] Setting the stage: MacPaw, B2B strategy, and enterprise focus
[0:30] Introducing Dan Jänicke and his new role in B2B marketing
[2:00] Launch of CleanMyMac business and early customer feedback
[2:55] Consumer vs. B2B pain points and why enterprises are different
[3:32] Fleet visibility, device health, and compliance needs at scale
[6:01] Patch management as a key differentiator in the business product
[7:22] Roadmap for group policies and staged rollouts for IT admins
[8:44] Security expectations in enterprise environments
[10:07] Fragmented policies across roles, departments, and access levels
[11:55] Moving from SMB and mid-market into true enterprise capabilities
[15:17] Competing with MDMs by focusing on simplicity and differentiation
[17:21] Logistics of deploying to 1,000 devices and Jamf integration
[20:08] Why quick, hours-level rollout is a competitive advantage
[22:05] Complexity vs. usability in security and compliance tools
[22:46] Preserving CleanMyMac’s visual design and enjoyable UX for admins
[24:08] Balancing simplicity with the depth enterprises demand
[26:44] Design philosophy: making maintenance pleasant, not painful
[27:53] Rising cyberattacks on SMBs and why every business is a target
[29:05] Using Moonlock, patching, and good practices to reduce attack surface
[31:07] Hidden costs of breaches for smaller organizations
[33:24] Listening to customers and iterating the product weekly
[33:38] Upcoming Mac admin survey and why MacPaw wants feedback
[36:06] Being part of the Apple community, not just marketing to it
[37:04] Closing thoughts, invitation to contact Dan, and future ambitions
[38:02] Outro, support options, and how to stay connected

Links:

CleanMyMac

CleanMyMac Business

Guests:

Dan Jaenicke is a seasoned Product Leader with over a decade of experience solving user challenges, leading global and local teams, and partnering with executive leadership to build impactful B2B and B2C SaaS products.

He has driven initiatives behind products launched in more than 125 countries, reaching over 50 million active users and 45,000+ paying businesses, and generating hundreds of millions in revenue.

Before joining MacPaw, Dan served as Director of Product Management at GoodRx. As MacPaw’s Director of B2B Product Strategy, he now leads solutions such as CleanMyMac Business, driving innovation and growth across the company’s business offerings.

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