A conversation with Kirk McElhern on the steady maturation of Apple’s media apps—Music, TV, Books, and Podcasts—and why major changes are now rare. They unpack Apple Music’s personalized stations and discovery, the “hits rise to the top” problem, and why many podcast pros still prefer Overcast despite Apple’s transcripts. Plus: how Apple’s services strategy nudges users toward subscriptions, and why managing your own library adds the real complexity.
















