Erica Sadun and Steve Sande are back to talk about a subject that gets far too little consideration: how to “pitch” your product, hardware or software, to bloggers and beyond. Erica and Steve explain why they decided to write Pitch Perfect and how their experiences as professional bloggers almost forced them to do so. They share some examples of how to pitch, some common mistakes that will kill your pitch before it starts, and why they reached out to the creators of The Joy of Tech to illustrate the book.
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Chuck Joiner is the producer and host of MacVoices, MacVoicesTV, MacNotables and The MacJury, a group of shows and web sites that make up The MacVoices Group, and is part of MacLevelTen . You can catch up with what he’s doing by following him on Twitter, friending him on Facebook, or circling him on Google+.
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Erica Sadun writes lots of books and she blogs at TUAW. When not writing, she’s a full time parent of geeks who are brushing up on their world domination skills. According to her academic dosimeter, she’s acquired more education than any self-respecting person might consider wise. She enjoys deep-diving into technology. You can follow her on Twitter and find out more about the books by she and Steve Sande at Sand Dune Books.
Steve Sande also writes way too much. He’s the Hardware Editor at TUAW, and recently logged over one million words written for the blog in just over three years. He’s written a number of books for Take Control Books and Apress, is married to a rocket scientist, and spends his days being bossed by a cat. You can watch what he says on Twitter.
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