The MacJury convenes to discuss some of the recent examples of good and bad corporate communications from Microsoft, Apple, Google, Yahoo and Samsung. There have recently been some stellar examples of how to do it right and how to do it wrong. Those examples, along with their impact on users, investors and corporate credibility are examined by the panel of Mark Fuccio, Jeff Gamet, Jon Seff and host Chuck Joiner.
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Show Notes:
Chuck Joiner is the producer and host of MacVoices. You can catch up with what he’s doing on Twitter, Facebook, Google+, App.net and LinkedIn.
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Guests:
Jeff Gamet is the Managing Editor for The Mac Observer, and the author of Fresh Brewed Tales, a chronicle of Jeff’s strange adventures at coffee shops. You can find his regular updates on Twitter.
Mark Fuccio is actively involved in high tech startup companies, both as a principle at piqsure.com, or as an marketing advisor through his consulting practice Tactics Sells High Tech, Inc. Mark was a proud investor in Microsoft from the mid-1990’s selling in mid 2000, and hopes one day that MSFT will be again an attractive investment. You can contact Mark through his web site or through Twitter.
Jonathan Seff is the former Executive Editor of Macworld, covering the Apple ecosystem and the broader world of tech for more than 15 years. He blogs semi-regularly at jonseff.net and you can follow him on Twitter.
Links:
– Microsoft
Starting to Evolve Our Organization and Culture
– Microsoft
Stephen Elop’s email to employees
– Microsoft
Apple and IBM Forge Global Partnership to Transform Enterprise Mobility
– Apple and IBM
