MacVoices #25147: NAB Show – Jim Tierney of Digital Anarchy On Eff-it! and AI

May 27, 2025 | NAB

Chuck Joiner, Jim Tierney

At NAB Show in Las Vegas, Jim Tierney, Chief Executive Anarchist of Digital Anarchy joins Chuck to debut Eff-It!, a Premiere Pro plugin that uses transcription to auto-bleep profanity in video and caption files. He also shares updates to Flickr Free and Beauty Box, discussing the benefits and limitations of AI in professional video workflows. While AI is improving, Jim emphasizes it’s still a tool—not a replacement—for skilled human work.

Show Notes:

Chapters:

00:11 Introduction to Jim Tierney
01:22 New Product Launch: Eff-It
04:21 Updates on Flickr Free
05:05 Evolution of AI in Video Editing
08:37 The Reality of AI Limitations
10:18 AI’s Role in Video Production
11:11 Conclusion and Website Promotion

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