Mike Schmitz returns to the Road to Macstock Conference and Expo to discuss his session, “Think Different: Using AI as Your Creative Copilot.” He explains how he uses AI not to automate the end product, but to enhance the early stages of the creative process—particularly brainstorming and idea generation. By reframing “hallucinations” as sparks of inspiration, Mike shares how large language models help overcome creative bottlenecks, reduce friction, and support consistency without sacrificing originality. He also highlights specific tools that allow independent creators to scale their reach more effectively and thoughtfully.
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Show Notes:
Chapters:
00:07 Road to Mac Stock with Mike Schmitz
01:48 AI as Your Creative Copilot
03:48 Exploring AI’s Creative Potential
09:52 Leveraging AI for Content Creation
13:59 Tools Revolutionizing Creativity
19:52 Removing Friction in Creation
21:04 Using AI to Ship More
21:54 MacStock Conference Details
22:44 Where to Find Mike Schmitz
Links:
Save $50 with the Mike’s discount code: practicalpkm
Save $50 with Chuck’s discount code: macvoices50
Guests:
Mike Schmitz is a nerd and an independent creator who talks about the intersection of faith, productivity, and tech He’s a YouTuber, screencaster (ScreenCastsOnline), writer (The Sweet Setup), and co-hosts the Focused, Bookworm, and Intentional Family podcasts.His newest effort is PracticalPKM, where he teaches his personal approach to getting more done. Follow him on Twitter as _MikeSchmitz.
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