MacVoices #26175: Flip The Script – Arina Shapran of MacPaw on Social Media’s Continued Importance

Jun 12, 2026 | Events

At the Flip the Script event during WWDC 2026, Arina Shapran, Head of of Social Media and Community for MacPaw, talks about the role of social platforms in modern marketing, intentional online engagement, and building meaningful communities. Arina’s perspective highlights their efforts for developers, vendors, and partnerships behind Setapp, while considering how AI and vibe coding are changing product creation.

Show Notes:

Chapters:

00:03 Opening from Flip the Script at WWDC 2026
00:25 Introducing Irina from MacPaw’s social media team
00:36 Social media as part of modern marketing
00:59 Using social platforms for connection and event discovery
01:39 Building meaningful online networks
02:28 Avoiding doom scrolling through intentional use
03:02 Creating and engaging instead of only consuming
03:40 Balancing awareness, information, and promotion
04:09 Highlighting Setapp developers, vendors, and creativity
04:57 Focusing on products, people, and partnerships
05:04 AI, vibe coding, and the future of product development
05:52 Where to find MacPaw’s social media work
06:22 Closing comments and support information

Links:

MacPaw

Setapp

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