Do you love your iPod, but keep getting tangled up in the earbud cords? Sonny and Michael Baird of TuneTether have the solution. Their simple product keeps your earbuds where they belong: around your neck and not on the ground where they can become damaged or create a tripping hazard. A simple, elegant solution for those who are active when using their iPod, Sonny and Michael explain where they got the idea and how they were engaging in guerilla marketing on the Macworld Conference & Expo show floor.