The third installment in our series from the Adobe User Group & Professional Association Breakfast at Macworld Conference & Expo is focused on the demonstration of Adobe Lightroom by Terry White. The crowd is treated to new features that are not in the currently available public beta, a dazzling example of Google Maps integration that is available in the public beta, and a review of the genesis of the program and why Adobe has adopted the public beta path to make sure that Lightroom was, “built by photographers.”