The new Online Editor for Mac|Life magazine, Roberto Baldwin, brings a rather unusual background to his new job: previously, he was a producer for the online celebrity news site and TV show TMZ. Robbie talks about how Macs were an integral part of TMZ’s rise to media power, gives us some hints about what is in store for Mac|Life’s web presence and why he wants to make user-generated content an important part of the mix. Robbie also talks about the challenges and opportunities associated with creating an online community, and what it takes to be successful.
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