Alykhan Jetha, the President and CEO of Marketcircle, talks about his blog post that encouraged Apple to stay away from the enterprise market, and why he feels so strongly about that position. AJ differentiates between developing for the consumer, small business and enterprise markets based on his experiences at NeXT, explains why Apple’s focus on the fist two has been so successful, why developing for the third is so drastically different…and has so little to do with the actual product.
Marketcircle will be at Macworld Conference & Expo, and AJ profiles their product line and provides a preview of what they’ll be showing off to help small business owners integrate Marketcircle products with other business tools.
The Road to Macworld Expo is a special MacVoices series produced in partnership with IDG World Expo to preview some of the exhibitors and presentations at Macworld Conference & Expo 2008 in San Francisco from January 14 – 18 at the Moscone Convention Center.
Links:
Marketcircle DayLite CRM for Mac OS X
MoneyWorks by Cognito Software
Lightspeed by Xsilva
Apple should NOT go after the Enterprise by Alykan Jetha on the Marketcircle blog
Microsoft Windows XP Media Center Edition 2005 SP2B for System Builders
Coda by Panic Software
