MacVoices #25208: Joe Kissell Introduces Take Control Premium
Joe Kissell introduces Take Control Premium, a new membership program offering 50% discounts on all Take Control books for a year. He explains the challenges of online sales, taxes, and the reasoning behind replacing traditional sales with this model. The discussion covers pricing, customer psychology, and the value of quality tech information in a world of quick but often unreliable online answers.
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Chuck Joiner
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