At NAB in Las Vegas, Michael Shabun, Vice President, Business Development & Marketing at Insta360 North America talks to us shortly after the announcement of the new Insta360 X4. This feature-packed action camera boasts 8K resolution and an AI 5NM chip for in-camera image processing. It bridges the gap between 360-degree cameras and traditional single-lens cameras, providing commercial-grade quality. Edit the results with their mobile app for seamless footage reframing, empowering users with creative editing control using the phone’s gyroscope. The camera boasts improved battery life of up to 135 minutes and a host of other features.