lenses — MacVoices

MacVoices #26120: Jeff Carlson Takes Control of iPhone Photography (3)

Apr 15, 2026 | Take Control

Jeff Carlson discusses the pros and cons of third-party iPhone photography accessories, from grips and cages to ND filters and lenses. While these tools can enhance control, ergonomics, and video quality, they often add complexity that detracts from the iPhone’s simplicity. He also highlights new iPhone features, including improved selfie cameras, AirPods as shutter triggers and microphones, and practical shooting tips that expand creative possibilities. Details on all this and more can be found in his new Take Control of iPhone Photography. (Part 3)

MacVoices #26022: Pepcom at CES – ShiftCam’s Rigs, Filters, Lenses, Storage for Serious Mobile Creators

Jan 25, 2026 | CES

At Pepcom during CES 2026, ShiftCam unveils a new ProRig system with more mounting points, stability, and a redesigned filter lineup for better cinematography. Founder and CEO Benson KL Chiu explains how their company is working to make mobile creation even better with options such as their Explore lens kits, including telephoto and macro options and Plank, a phone-first SSD line built for high-bandwidth ProRes shooting.

MacVoices #25299: 2025 MacVoices Holiday Gift Guide #4 (2)

Nov 29, 2025 | Gift Guides

The 2025 Holiday Gift Guide continues with Norbert, Rosemary, and Mike sharing standout tech picks. Highlights include ShiftCam lenses for iPhone photography, the Logitech Reach document camera, Stream Deck Neo for automation, protective ESR AirPods cases, the Audioengine S6 subwoofer, and an AI-focused book recommendation. Practical gift ideas, smart tools, and creative accessories dominate this round.

MacVoices #25048: CES ShowStoppers – Leica

Feb 4, 2025 | CES

At ShowStoppers at CES in Las Vegas, Santiago Puerta, Sales Manager, Smart Projection for Leica. was demonstrating an impressive projector that delivers an amazing picture at sizes from 65-inches to 300-inches. Crisp, sharp, and with automatic keystoning that allows placement of the projector almost anywhere, it would be at home in your living room or a large conference room. Santiago talks about how they achieve the picture, the stand options, the input options, and more.

MacVoices #25047: CES – ShiftCam

Feb 3, 2025 | CES

In the ShiftCam suite at The Bellagio in Las Vegas, Chris Herbert gave us a look at both new products, products that are on the market, and some new items coming later this year. New additions to the SnapSeries that include the a selfie-stick/tripod, light and phone grip complete an ecosystem that puts powerful video production with lots of options in an easy-to-travel-with package. The PLANK is a very small SSD that plugs directly into your iPhone for recording, and a complete set of professional-level lenses and filters that fit with their iPhone cases put a full cinematographer’s tool kit in an extremely small, affordable package.

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MacVoices #20056: CES – ShiftCam’s iPhone Case Offers Multiple Additional Lenses

Jan 23, 2020 | Events, Graphics/Photos, Hardware, iPhone

At CES in Las Vegas, ShiftCam was showing off their iPhone lens case and system that no only offers you additional lenses on their case so that you never forget them, but also acts as a carrier for higher quality lenses to improve your iPhone photography even...

MacVoices #19133: NAB – Lensrentals Gets You The Gear You Need Without Having To Buy

May 1, 2019 | Events, Graphics/Photos, Hardware, Video

At NAB in Las Vegas, we learned about an option to get the gear needed for a project without having to invest in its purchase. Julian Harper, Video Content Creator for Lensrentals, explains how their system works, both for rentals, and for try-before-you-buy, the...

MacVoices #19062: ShowStoppers – Olloclip Delivers new iPhone Lens Options

Jan 26, 2019 | Developer, Events, Graphics/Photos, Hardware

At ShowStoppers in Las Vegas, Jim Weisz, the CEO of Olloclip, gives us an update on their latest add-on lenses and options for the latest iPhones. This time, however, there is a new multi-device clip that can accommodate not only iPhones, but other phones as well, not...

MacVoices #16112: NAB – Back-Bone Enhances Your GoPro With Professional Lenses and More

May 1, 2016 | Developer, Events, Hardware, Video

At NAB in Las Vegas, GoPro cameras get huge improvements with solutions from Back-Bone. JB Lauzon talks about how their Ribcage kits can adapt your GoPro for professional lenses of all types. The kits can be installed by the end user, or Back-Bone will sell you a...

MV #16028: CES – olloclip Introduces Their Studio System for Better iPhone Photos and Videos

Jan 18, 2016 | Developer, Events, Hardware, iOS, iPhone, Productivity, Video

At CES in Las Vegas, we hit the show floor and the olloclip booth to talk to Patrick O'Neill, Founder and CEO, about their new Studio system that takes the olloclip line of iPhone accessories in the direction of mobile video. Patrick outlines the rail system that...

MacVoices #14144: Ted Landau on iPhone Camera Lenses, Apple’s Stock Split and Anticipating WWDC

May 12, 2014 | Business, Commentary, Events, iOS, iPad, iPhone, MacNotables, Productivity, Software, Video

Ted Landau takes a practical look at the pros and cons of iPhone camera add-on lenses, comments on Apple's 7-for-1 stock split, and discusses what he expects and doesn't expect from Apple's World Wide Developer's Conference (WWDC). [audio...

MacVoices #14104: Macworld – olloclip Expands Their Line of iPhone and Soon, iPad Lenses

Apr 7, 2014 | Business, Commentary, Developer, Events, Hardware, iOS, iPad, iPhone, iPod, Productivity, Video

Your iPhone has a great camera, but it gets better with the olloclip series of lenses. From the show floor at Macworld/iWorld 2014, Patrick O'Neil, the creator and founder of olloclip takes us through their expanding product line of specialty lenses for the iPhone 4...

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