How AI intersected with the Super Bowl, from ads packed with generative effects to concerns about creative authenticity and actor likeness rights was discussed by David Ginsburg, Chuck Joiner, Marty Jencius, Eric Bolden, Jim Rea, Jeff Gamet, Mark Fuccio, and Brian Flanigan-Arthurs. Also part of the conversation were the ads for AI services themselves. The panel also evaluated Apple’s Sports app for real-time score tracking and discuss shifting broadcast models as major sports move behind streaming paywalls, raising questions about accessibility, media fragmentation, and the growing digital divide in sports entertainment.