MacVoices #8142: The Road to Macworld Expo: Guidelines for Using Twitter for Business from Julio Ojeda-Zapata

Dec 16, 2008 | Author, Business, Events, Macworld Expo, Web

Julio Ojeda-Zapata
On The Road to Macworld Expo, Julio Ojeda-Zapata talks about his new book, Twitter Means Business: How Microblogging Can Help or Hurt Your Company, and offers some advice for vendors who will be trying to effectively utilize the popular real-time microblogging system, both for Expo show-goers as well as those who will be watching from home. Julio talks about how the book idea came about and some of his own experiences in the Twitterverse.Twitter has created an opportunity for a shift in customer serivce, and Julio discusses some of the people who are using Twitter to their benefit and the benefit of their customers.

Links:

Chuck Joiner on Twitter

Julio Ojeda-Zapata on Twitter


“Twitter Means Business: How Microblogging Can Help or Hurt Your Company” by Julio Ojeda-Zapata

Twit in Biz – the support site for Julio’s book.

St. Paul Pioneer Press

TidBITS on Twitter

Adam Engst on Twitter

Tonya Engst on Twitter

Nitrozac on Twitter

Snaggy on Twitter

ComcastCares on Twitter

Whole Foods Market on Twitter

Zappos on Twitter

doapp

Nabbit