Mike Schmitz returns to the Road to Macstock Conference and Expo to discuss his session, “Think Different: Using AI as Your Creative Copilot.” He explains how he uses AI not to automate the end product, but to enhance the early stages of the creative process—particularly brainstorming and idea generation. By reframing “hallucinations” as sparks of inspiration, Mike shares how large language models help overcome creative bottlenecks, reduce friction, and support consistency without sacrificing originality. He also highlights specific tools that allow independent creators to scale their reach more effectively and thoughtfully.